Welcome to the Networking for Humans newsletter, created by Sophy Dale 

Come and join hundreds of thoughtful readers all over the world to dig deeper into what it really means to market our businesses via relationship-based marketing.

Hi, 

I’m Sophy. I live in beautiful Edinburgh and can mostly be found reading, gazing out of the window at clouds, drinking hot chocolate or huge mugs of rooibos tea, or going for walks in the woods. For the last quarter of a century (!) I’ve worked in publishing, the arts world and as a freelance editor and book coach (with forays into copywriting, ghostwriting and business coaching in the last decade). These days I’m a relationship marketing mentor for small business owners and a messaging coach.

In 2021 I had an accident that left me with a minor traumatic brain injury, which has had long term effects on my memory, attention span and ability to spend time on screens or multi-task. I’ve had to rebuild my ability to work from ground zero, and I’m now fascinated by what it means to create a life that really works for you. Relationship based marketing saved my business when I was only able to work for an hour a day - it was referrals, word-of-mouth recommendations and repeat clients that allowed me to keep working when I had no time for social media or content marketing.

Why did I start this newsletter? 

In one form or another (originally monthly ‘Inspiration Letters’) I’ve had a newsletter since 2016. This version springs from my desire to share what I’ve learnt and am still learning as I run my own business along the same lines as I recommend to my clients.

Find out more about me and my work at my website.